Taklidya Foundation
Algerian Artisanal Traditions Encyclopedia, Bridging the Gap between the cratftsman and the raw material suppliers to Facilitate and Enhance Cooperation and Resources
Client
Taklidya
Service
Logo
UI/UX
Branding
Discover the timeless beauty of Algerian artisanal traditions. Immerse yourself in a world of intricate craftsmanship, rich history, and cultural heritage. From the delicate artistry of ceramic tiles to the vibrant colors of woven textiles, our encyclopedia offers a comprehensive exploration of Algeria's artisanal legacy. Unravel the secrets behind traditional techniques, meet the skilled artisans who keep these traditions alive, and appreciate the unique beauty of each handcrafted piece.
The main concept of the brand identity is a circular arrangement of stylized hands, symbolizing community, collaboration, and the hands-on nature of traditional craftsmanship. The hands reach toward each other in a continuous motion, representing knowledge sharing across generations and the preservation of cultural heritage.
The circular motion of the hands creates a sense of continuity and tradition, while the vibrant colors bring a contemporary feel perfectly capturing Taklidya's mission to bridge traditional crafts with modern learning opportunities. This balance between heritage and innovation is central to the platform's goal of preserving cultural legacy while making traditional crafts accessible and relevant in today's world.
Each hand in the logo is rendered in colors carefully selected from the UN Sustainable Development Goals, representing Taklidya's commitment to multiple facets of sustainability:
Blue (SDG 14: Life Below Water & SDG 4: Quality Education): Representing wisdom, knowledge transfer, and the preservation of resources.
Green (SDG 15: Life on Land & SDG 13: Climate Action): Symbolizing sustainability, growth, and environmental consciousness in craft production.
Red (SDG 8: Decent Work and Economic Growth): Embodying passion, energy, and the economic empowerment that craft skills provide.
Yellow (SDG 17: Partnerships for the Goals & SDG 11: Sustainable Cities and Communities): Representing optimism, creativity, and community building.
The gradient transitions between these colors symbolize how traditional crafts connect different SDGs, creating a holistic approach to sustainable development through cultural preservation.
